Endurance mountain biker Rebecca Rusch has succeeded in breaking the female time record of 15 hours and 3 minutes on the iconic 142-mile Kokopelli Trail, crushing it with a time of 13 hours, 32 minutes on her ride from Moab, UT, to Fruita, CO. Now that Rusch has finished her record-breaking attempt, amateur riders are challenged to #JoinTheRusch to see how they match up, either on the same Kokopelli Trail or any other 142-mile trek of their choice. The goal for these riders is as much about the experience as it is speed. Special prizes will be awarded based on a combination of stories and photos shared, as well as the time to complete the journey.