Collect
It all starts with the right throw
Recycle
And then goes straight to recycling
Produce
Producing and filling – all in one place whenever possible
Transport
And off they go - using rail whenever possible
Lifecycle
And that's how we bring the can full circle
Commitment
Red Bull is committed to action on circularity
Each of our aluminium cans is forever recyclable.
95%
energy savings is achieved through recycling.
The aluminium can is one of very few food packages that can be almost completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to producing a new can.
Aluminium cans are extremely strong and sturdy, yet light in weight, neutral in taste, compact in shape and light-proof. In addition, their efficient shape and low weight enable reduced CO₂ emissions in transport.
Recycling
You can melt down and recycle the entire aluminium can an unlimited number of times, a sustainable advantage.
Saving energy
The use of recycled aluminium results in using 95% less energy compared to new aluminium.
Lifecycle
Aluminium is one of the fastest materials in terms of recycling. Efficient recycling can turn a used can into a new one again within 60 days.
We consistently produce in a resource-conserving manner.
Over 85%
of our can production in a sustainable wall-to wall set up.
We were able to minimise can transport distances in our main production sites in Austria, Switzerland and the US due to the so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site. After filling, we transport the majority of the cans by rail to various conveniently located ports and then by ship all over the world.
Centrally eco-friendly
The majority of the Red Bull cans for more than 170 markets are produced in our main production plants according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits.
Less Internal Transportation
Thanks to the “wall-to-wall” production, a significant share of our cans does not have to be transported or processed before they leave the plant for their destination. This saves truck kilometers and with that, emissions.
Quality guarantee
Further advantages of a very much centralized production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, guarantee the highest product quality worldwide.
Quality
Thanks to our state-of-the-art production process, we can guarantee the same product quality worldwide.
Regional ingredients
In addition, state-of-the-art processes and high-quality agricultural ingredients, like water and sugar, sourced local to our production facilities, guarantee high product quality worldwide.
New technologies
Thanks to the very much centralized production, new technologies can be implemented quickly, which contributes to conserving natural resources.
LEED Silver Certified
The new US filling-plant is set up to a high sustainability standard. The plant is “ISO 14001” and “LEED Silver” certified. Check here for more info.
We strive to transport our products in an environmentally friendly way.
20%
Aluminium cans save 20% space in transport compared to plastic bottles.
At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. When it comes to transport, the aluminium can is up to 20% more efficient than plastic containers and up to 40% more efficient than glass bottles. In addition, we prefer the most climate-friendly modes of transport whenever possible.
As soon as Red Bull cans are filled in Austria and Switzerland, they are transported to over 170 countries. Wherever feasible, transport is carried out by ship or rail. Trucks are used only if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.
-40%
Glass bottles require 40% more space than aluminium cans during transport.
-20%
Plastic bottles require 20% more space than aluminium cans during transport.
11g (250ml)
11g per can -- less weight means less shipping fuel and a smaller eco footprint.
We save energy – even with our coolers.
95%
of the total coolers are already ECO Coolers.
New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices.
Thanks to their natural refrigerants, ECO Coolers are significantly more environmentally friendly than conventional refrigerators and require up to 35% less energy. The use of ECO Coolers and refrigerants is an effective way to reduce greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.
Would you like to review our can lifecycle?
From the World of Red Bull
LIVE Premier Padel Season Finals
Red Bull Culture Clash
Red Bull BC One World Final 2024: Rio de Janeiro
Calm Beneath Castles
Red Bull Winter Edition Blue Shimmer Mocktail
"Welcome to Red Bull Racing": the call that changed Liam Lawson’s life
Wout van Aert is hungry for 2025: "I was on the sidelines far too much"
How dancer T won the crowd with a humble act of honesty
The top 6 moments from Red Bull League of Its Own 2024
Lucas Pinheiro Braathen: Bringing out his stylish side
AlphaTauri – Functional fashion by Red Bull
