Drifting
Ahead of the new Drift Masters series, we dive into the sport's origins in Japan, discovering legendary figures, innovations and how drifting culture has skidded its way onto the global stage.
In the winding hills of Japan, a new style of driving was born from the hand of Kunimitsu Takahashi. Although initially a mechanism for improving times on race tracks during the 1970s, it soon evolved into an art in its own right. Once a racing tactic, the technique became a subculture that reverberated through the hills and circuits of Japan.
However, it was Keiichi Tsuchiya, the 'Drift King', who elevated drifting to a cultural phenomenon in the 1980s. Tsuchiya's skill and style attracted legions of followers, sowing the seeds of a car subculture that would spread beyond Japan's borders. The creation of the D1 Grand Prix in 2000 was a milestone, providing a platform for drifters to demonstrate their skill and creativity, bringing the Japanese influence in drifting to a global stage.
Double World Rally Champion Kalle Rovanperä tackles an exhilarating drifting challenge up Japan's Mount Iwaki:
01
Japanese technological innovation
Japanese automakers such as Toyota, Nissan, and Mazda were pioneers in designing vehicles that lent themselves to the art of drifting. Iconic models such as the Toyota AE86, Nissan Silvia and Mazda RX-7 became synonymous with drifting. Their rear-wheel drive and balance-focused design, coupled with robust modification possibilities, made them a favourite among drifters.
In addition, Japanese performance parts companies led the way in developing technologies that enabled precise control during drifting. Over time, advanced suspension technologies, efficient turbocharging systems and sophisticated tuning software emerged, all contributing to pushing the limits of drifting, raising the level of competition and spectacle in every drift.
02
The culture of drifting
Japanese culture, with its focus on mastery and perfection, was deeply reflected in the drifting ethic. The respect between competitors, the constant pursuit of perfection and the camaraderie between enthusiasts formed a unique culture that resonated globally. This philosophy of respect and continuous improvement intertwined with the adrenaline and creativity of drifting, creating a rich and diverse cultural tapestry.
Drifting events and competitions in Japan not only promoted competition, but also fostered a community of learning and continuous improvement. The aesthetics and style of Japanese drifting became a dominant influence on the global drifting scene, shaping how the sport is perceived and practised around the world. The aesthetics of the vehicles, the decorations and the interaction between drivers and fans showed a unique fusion of tradition and modernity.
03
Economic impact of drifting
The drifting boom generated a vibrant economy around the sale of vehicles, parts and the organisation of events. Parts manufacturers and distributors found a thriving market, while competitions attracted sponsors and spectators, generating revenue and creating jobs. This new economy not only boosted the automotive industry, but also contributed to the growth of local economies in Japan.
Internationally, Japanese drifting stimulated a global market for vehicles and parts, as well as inspiring events and competitions in other parts of the world, contributing to a global drifting economy. Japanese brands became household names among drifting enthusiasts, and international competitions offered new opportunities for growth and collaboration between different car cultures.
04
Regulating drifting
Regulation and legislation in Japan played a crucial role in shaping drifting. Safety regulations and competition rules helped legitimise the sport, but also presented challenges. The regulations helped set a standard of safety and professionalism in the sport, providing a structure that allowed drifting to grow responsibly.
Internationally, many regions adapted or adopted the Japanese regulations, recognising the maturity and structure that Japan had brought to drifting. These regulations not only helped to maintain the safety and integrity of the sport, but also encouraged the growth and acceptance of drifting in new territories.
05
Drifting without borders
Japan found itself at the crossroads of international drifting collaborations and competitions. Global competitions saw Japanese drivers compete against the world's best, while cross-border collaborations helped the sport evolve. Cultural and technological exchanges between Japan and other drifting nations helped to enrich and diversify the global drifting scene.
Japan's influence on the international drifting scene has been immense. It has exported not only technology and technique, but also a philosophy and ethic that has helped to form drifting communities around the world. These international relationships have helped foster a sense of global community, uniting drifting enthusiasts under a shared passion.
06
Forging champions: education and training
Training and education programmes in Japan have been instrumental in nurturing drifting talent. Driving schools and workshops provided the necessary skills and knowledge for those passionate about drifting, contributing to the continued growth and evolution of the sport. These institutions not only teach technique, but also the ethics and culture surrounding drifting, preparing aspiring drifters to contribute positively to the community.
In addition, many veteran Japanese drivers take on mentoring roles, sharing their experience and knowledge with the next generation of drifters. This cycle of learning and mentoring has helped to keep the tradition of drifting alive, ensuring that the legacy and culture of Japanese drifting will continue to flourish into the future.
07
Drifting on screen
The depiction of drifting in media such as the anime Initial D and the movie The Fast and the Furious: Tokyo Drift, along with social media coverage, has helped popularise Japanese drifting and altered perceptions of the sport. These media representations have captured the imagination of global audiences, giving rise to a new generation of enthusiasts.
In addition, social media and digital platforms have provided a space for drifting enthusiasts to share their experiences and learn from each other. Media coverage has helped build a global community, connecting drifting enthusiasts around the world and providing a platform for the promotion and growth of the sport.
08
Electrifying drifting into the future
Emerging trends such as electric and autonomous vehicles present both challenges and opportunities for the future of drifting. Japan, with its focus on innovation, is in a unique position to lead the exploration of how these technologies could be integrated into drifting. The transition to electrification can open up new possibilities, from vehicles with enhanced drifting capabilities to more sustainable competitions.
As the world moves towards greater adoption of electric and autonomous vehicles, drifting will face new challenges and opportunities. Innovation will continue to be crucial to maintain drifting's relevance and appeal in an evolving automotive world.
09
Japanese drifting is here to stay
Japanese drifting has influenced and been influenced by drifting scenes around the world. Comparing and contrasting the differences and similarities provides a fascinating insight into how culture and technology can cross borders, uniting drifting enthusiasts into a global community. The export of Japanese drifting technique and culture has left an indelible mark on the global drifting scene.
The continuous exchange of ideas and techniques between Japan and other nations has enriched drifting globally. International competitions have fostered friendly competition and collaboration, allowing drifting to continue to evolve and grow in popularity around the world. This international collaboration has not only raised the level of competition, but has also fostered a united and passionate global community.
Got the taste for drifting now? Tune in to watch the Drift Masters series live on Red Bull TV.
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