Collect
It all starts with the right throw
Recycle
And then goes straight to recycling
Produce
Producing and filling – all in one place whenever possible
Transport
And off they go - using rail whenever possible
Lifecycle
And that's how we bring the can full circle
Each of our aluminium cans is forever recyclable.
95%
of the energy is saved through recycling.
The aluminium can is one of very few food packages that can be almost completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to the production of a new can.
Aluminium cans are extremely light in weight, light-proof, neutral in taste, compact in shape, and are strong and sturdy. In addition, CO₂ emissions can be reduced thanks to its compact, handy shape and low weight during transport.
Recycling
You can melt down and recycle the aluminium can an unlimited number of times. This saves significant amounts of energy.
Saving energy
The use of recycled aluminium results in using 95% less energy compared to new aluminium.
Life Cycle
Aluminium is one of the fastest materials to be recycled. If recycled efficiently a can can be turned into a new can again within 60 days.
We consistently produce in a resource-conserving manner.
Over 85%
of our can production in a sustainable wall-to wall set up.
We were able to minimise can transport distances by changing our two production sites in Austria and Switzerland to so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site. After filling, we transport the majority of the cans by rail to various conveniently located ports and then by ship all over the world.
Centrally eco-friendly
The majority of the Red Bull cans for more than 170 markets are produced in our main production plants according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits.
Less Internal Transportation
Thanks to the “wall-to-wall” production, a significant share of our cans does not have to be transported or processed before they leave the plant for their destination. This saves truck kilometers and with that, emissions.
Quality Guarantee
Further advantages of a very much centralized production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, guarantee the highest product quality worldwide.
Quality
Thanks to our state-of-the-art production process, we can guarantee the same product quality worldwide.
Regional ingredients
In addition, state-of-the-art processes and high quality agricultural ingredients, like water and sugar, sourced local to our production facilities, guarantee the highest product quality worldwide.
New technologies
Thanks to central production new technologies can be implemented quickly, which contributes to conserving natural resources.
We consistently transport in an environmentally-friendly manner.
20%
The transport of aluminium cans saves 20% space compared to plastic bottles.
At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. The aluminium can is up to 20% more efficient than plastic containers and even up to 40% more efficient than glass bottles during transport. In addition, we prefer climate-friendly modes of transport on every possible occasion.
As soon as the Red Bull cans are filled, they are transported to over 171 countries from Austria and Switzerland. Wherever possible, transport is carried out by ship or rail. Lorries are only used if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.
-40%
Glass bottles require 40% more space than aluminium cans during transport.
-20%
Plastic bottles require 20% more space than aluminium cans during transport.
11g (250ml)
11g per can -- Less weight means less fuel to ship and smaller eco footprint.
We save energy – even with our coolers.
95%
of the total coolers are already Eco Coolers.
New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices.
Thanks to their natural refrigerants, ECO refrigerators are significantly more environmentally friendly than conventional refrigerators and require up to up to 35% less energy. The use of ECO Coolers and refrigerants is an effective way to avoid greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.
Would you like to review our can lifecycle?
Ready to recycle?
Drop the empty Red Bull cans in the right place.
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