Jumping at the Opportunity: Lebron James and Fabio Wibmer
THE RED BULLETIN—What trick are you going to do in this film?
The plan is basically to jump backwards off a van and do a 270-degree turn as a rider passes beneath me, so it will be tricky to get the edge perfectly. And it will be after dark with lights shining on me, which doesn’t exactly make it easier because the lights can be a little blinding. But I’m looking forward to it.
Can you express your reaction to being a part of a bike-related film led by LeBron James?
Yeah, it’s crazy—I got to meet him yesterday. It’s overwhelming to be a part of. Everyone knows him; he’s like the biggest sports person. Being in an edit with him is something I never would have thought could happen. I’m really happy to see him on a bike, promoting biking and spreading that spirit. That’s something that I also try to spread in my videos, to get more people to bike.
You have broader appeal than most trials riders. Are you intentionally trying to reach people beyond the core?
For sure. That’s how I got inspired. I watched a video from Danny MacAskill back in the day, and the way that he made it was so different than normal mountain-bike videos— the kind of thing that could inspire people who have nothing to do with the sport. That inspired me to start riding bikes. And since then I’ve developed my own style of riding and learned how I can express myself with content.
How would you describe your style?
My style reflects how I’ve evolved as a rider and how I see the world. When I walk through a city, I see a fence like everyone else, but I try to see it in a different way. Also, my style is versatile, a mixture of very technical trials riding and doing big jumps on a downhill bike. I’m always trying to combine those two things.
It always looks like you’re having a blast. Is that the case?
Yeah, that’s why I started it—and why I’m still doing it. It’s pure fun. I go out on a bike and there are literally no boundaries. I don’t do competitions, so there are no rules. So I can do whatever I want and it never gets boring.
How do you feel about L.A.?
I’m amazed that after flying 13 hours to get here how many people I meet who follow me and tell me I inspired them to ride bikes. That is pretty incredible! And there are amazing spots here. Filming something big here has been in my mind for a long time and I really want to make that happen. And yesterday, when we were driving around, I couldn’t believe how many spots I recognized from playing GTA V.
Are you hoping to transcend your discipline—to have broader appeal beyond trials riding?
Yes, totally. That’s what makes some athletes the biggest athletes in the world. They are bringing their sport to a broader audience by being more than their sport. And that’s what I want to achieve. Not just speaking to bikers, the core audience, but being a person who is inspiring people who are not even riding bikes. Sometimes in a video I show how I train a trick 500 times and crash 300 times—and then there is one try when it works. Hopefully I can inspire people with whatever they want to do through trial and error.
I’m curious about your relationship with Canyon. Do they make a trials bike just for you?
That was the case when we started. I started developing a bike with Canyon about four years ago. We then set out to make a carbon trials bike, which actually is quite tricky. Because a trials bike is not a normal bike—it needs to absorb really hard impacts, and you’ve got different tensions on it because you go forwards and backwards on it. They’ve always been super stoked to make this project happen. And then about two years ago they actually put it on the market so consumers can buy it. It’s really cool to see a big brand like Canyon stepping into the trials scene.
Talk to me about your apparel line—how you got into it and the intersection of style and performance.
I’m interested in a lot of things. I’m definitely into clothing and apparel. Me and my good friend, Hannes, who takes all of my photos, have been thinking for a while about a brand that mixes street style with biking gear. Like how some brands have brought skating style into the mainstream. And that’s part of what we are tying to do with Nineyard. You can wear it on the bike but you also can wear it every day. We want to see people out on the streets with what looks like bike gear, whether they’re riding or not. And that’s one more way I can speak to a broader audience, to help spread that lifestyle to the mainstream.