Behind every can of Red Bull is a talented team of people. And that team has grown a lot since Red Bull Energy Drink was first launched in Austria in 1987.
Most recently: As of the end of 2024, Red Bull employed 19,973 people, an increase from 17,848 working at Red Bull as of the end of 2023.
Visit the Red Bull jobs page here.
The Red Bull company was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
In 2024 alone, a total of 12.670 billion cans of Red Bull were sold worldwide.
As of the end of 2024, Red Bull employed 19,973 people, an increase from 17,848 people at the end of 2023.
