Red Bull Energy Drink is promoted as a conventional food/beverage, and not as a dietary supplement, under the regulations of the US Food and Drug Administration (US FDA) through the Federal Food, Drug, and Cosmetic Act. The product meets and exceeds the safety and labeling requirements of the Act and the FDA's implementing regulations.
Red Bull voluntarily places the caffeine content on its cans, showcasing its commitment to full transparency. Additionally, Red Bull adheres to the American Beverage Association’s Guidance for the Responsible Labeling and Marketing of Energy Drinks, ensuring the highest quality and consumer confidence.