Red Bull GmbH was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
Soon, Red Bull was bringing wiiings to more and more countries worldwide – over 175 today – as well as expanding choices by introducing versions without sugars and releasing Red Bull Editions.
As of the end of 2024, Red Bull employed 19,973 people, an increase from 17,848 people at the end of 2023.
In 2024 alone, a total of 12.670 billion cans of Red Bull were sold worldwide.
The Red Bull company was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
