Q&A Brand & Company

When was Red Bull founded?

Red Bull was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!

From the World of Red Bull

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Work Smart

Red Bull Winter Edition: Iced Vanilla Berry

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F1

Watch F1 drivers take on a NASCAR challenge

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Dance

MT Pop triumphs at Red Bull Dance Your Style World Final 2024

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Dance

Red Bull Dance Your Style World Final comes to Los Angeles

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F1

Seizing the moment: Liam Lawson

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Gaming

Ready to unlock the world of Arcane?

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Esports

T1's historic win: The top 10 moments that defined Worlds 2024

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Surfing

Train like a Pro: Big wave surfer Ian Walsh

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MotoGP

"Shocked" to be champion: Jorge Martín’s incredible path to MotoGP™ glory

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Cliff Diving

How Aidan Heslop’s ambitions are pushing the limits of cliff diving

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Climbing

Jessica Pilz and Jakob Schubert take epic Red Bull Dual Ascent victory

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AlphaTauri – Functional fashion by Red Bull

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