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"For individuals to make better choices themselves, they’ll need some data, and in recent years there have been some efforts to democratize personality assessments and offer free, career-related feedback (like these two by our respective companies wingfinder.com & hoganassessments.com ). The war for talent, in other words, is at least partly personal: If organizations want to turn around current trends and start unleashing human potential, one good place to start is simply helping individuals understand their own talents–and limitations–a lot better."

"Assessments are being gamified so answering questions can be made interesting and fun for the test-taker. Some of these, such as Red Bull’s Wingfinder – an assessment that focuses on your strengths, the things that you’re naturally inclined to be good at, and claims to give you the tools and coaching to be even better (...) even serve to attract potential employees."

"The survey, conducted by Red Bull’s skill assessment tool, Wingfinder, on about 1,300 recent and soon-to-be college graduates, found that most respondents don’t believe social media will negatively affect their employment opportunities. Some, in fact, believe it could help them."

"In what is probably the most comprehensive public version of a scientifically robust gamified assessment, Red Bull Wingfinder enables participants to identify their best career-related aptitudes by completing picture based personality test and quick logical- reasoning quizzes. The test evaluates the RAW components of talent and provides participants with a free report on their job potential and vocational strengths."

"Follower characteristics also play a critical role in employability. Research shows those who are smart, are creative, are easy to get along with, can solve problems, and get things done are much more likely to get hired and keep a job than those who are dumb, unimaginative, lazy, and difficult to be around… Red Bull, has worked with a group of prominent psychologists to develop Wingfinder, an online assessment designed specifically to assess a person’s employability. The assessment is free and can be accessed at wingfinder.com. Your Wingfinder results will tell you whether or not you are employable."

"One key tool for being self-aware is to understand your personality. Your personality is basically the story you have about yourself. This story is consistent over time and it shapes how we see the world, how we interact with people and, in turn, how they respond to us. Free psychological assessments such as Red Bull Wingfinder can help you do just that. Through psychometric testing, Wingfinder reveals what your personality is and gives you insight into your reputation, or how others probably see you. Such psychometric assessments take your internal story and use that to predict how you will behave and in turn how others see you."

"Although scientifically-robust, Wingfinder offers a playful and light-hearted approach to explore four influential factors for determining employability and career success: connections, drive, thinking style, and creativity… It could be particularly engaging for students or those in the early stages of their careers as the assessment focus on what makes you successful at work."

"Red Bull shifted candidate assessments to the front of the hiring process to prioritize candidates with the most potential to succeed. Their assessment, Wingfinder, focuses on success indicators that show potential in any role, in any company."

"One of the key principles of Hiring Success is to deliver a compelling candidate experience ... Red Bull is taking this principle one step further. They don’t just strive for ease of use, they deliver real value and insight for both their candidates and their hiring team. How so? through their very own psychometric assessment, Red Bull Wingfinder."

"With a branded assessment experience Red Bull Wingfinder allows smart candidates to make better career choices even before they apply for a job."

"Wingfinder is positioned as a 35 minute experience that includes engaging and fast paced exercises, breaking the mold of what is typical of traditional personality assessments."

"Red Bull have recently launched their brilliant Wingfinder tool to help them recruit and they have gone for similar qualities; drive, creativity, the ability to make connections and “thinking” – smart, analytical problem solving. These attributes work well in a fast-paced world and can be demonstrated in a range of contexts and personal styles."

"A new breed of psychometric tests for recruitment focuses on enhancing the candidate experience. These tools apply gamelike features, such as real-time feedback, interactive and immersive scenarios, and shorter Blocks, which make the test taking more enjoyable… For instance, Red Bull’s Wingfinder is available to the general public and used to attract candidates through the drink company’s social media channels. Candidates are provided an extensive report on their strengths and weaknesses, regardless of whether they are formally considered for a position"

"Wingfinder is taking a more candidate-centric approach to the problem, asking how we can help job seekers become more self-aware so they can make better employer decisions? Starting from the perspective of the job seeker is a winning strategy."